Blogging for success of your project
CREATING BLOGGING BASICS
Creating a blog is one of the best way to obtain new
visitors and direct them to your website or
project. The creation of the blog is not that
much difficult to learning how to use a word
program. The important part is the
optimization of your posts and pages so as to
clearly tell the search engines what they are
about. You must develop a detailed and
cohesive strategy. Here we explain what steps
you should follow to have a successful blog
that supports your website.
YOU HAVE TO HAVE A
Why are you starting a
Clearly define why you want the blog
is it to inform your present visitors or to
Is it a newspaper or an
advertisement? Do you want to entertain,
educate, inspire our community or maybe the
blog is to raise some funds for your next
Like any successful project,
whether commercial or social, the blog will
have to solve a problem or fill a need.
What is the ideal blog reader?
should think about the ideal reader of the
blog in an ultra specific way for instance "women
from 18 to 35" and then concentrate your
content on that group. Maybe place a survey
form upon your blog to find out who what and
why they visit your blog.
visualize "the" person. You want to target. “What
do you do with your day to day life? What do
you do? What hobbies do you have? At where do
you usually spend time when you are online?
What communities do you belong to?
Why is your blog different from others
that exist on this topic?
is super important in Marketing. Create and
write a reason to read your blog? What makes
is your blog any different? Why should people
read our blog instead of the alternatives?
What kind of competition does it
already exist in this industry? Competition is
not necessarily a problem- it proves and shows
that there is a demand in the area of your
What values and voice
communicate this differentiation? What values
and voice must endure?
would you use to describe the brand? It is
important that all communication is consistent
– the design, logos, images, videos, tone,
signature, values, content.
What types of content will you create?
Articles, images, videos, audio, e-books,
software... what is the content plan? What are
the contents that your audience most like, and
which ones we have the greatest ease and
ability to produce?
How often will it be published? 8. How
often will it be published? Try to do at least
two posts a week referring to your project.
DO EPIC CONTENT
How are we going to make sure that our
content is different from the competition?
Differentiation must go beyond brand or
design. How will your content differentiates
itself of the crowd? Be contradictional, be
new, be different, disagree now and then.
The plan is to entertain, educate or
inspire the readers?
The content must at
least meet one of these 3 requirements-ideally,
the 3 requirements simultaneously. Place a
call to action ie join us, visit us, sign up
and so on.
TURN THE READER INTO A REGULAR VISITOR
How will we turn readers into customers,
members, visitors ? When the reader arrives at
our blog, what strategy do we have to ensure
that the visitor passes a lot time on our
site, talk about it to your friends as though
you or them are the visitor?
How will people get to know about your
Having good content is the first
important step, but it is not enough. What
strategies will be used to ensure do people
take notice of your blog?
MORE THAN SEO
Is there any "trump card" to attract
more people to the blog? In addition to the
most common tactics (social media, SEO), what
ideas can be explored?
List 5-10 people who are considered
influential in your industry. These people can
help you grow, create some kind of
partnerships with them but be aware about
The YERRF project uses
blogging to promote its website, the blog is
like a daily newspaper and can publish news it
is not fixed content like your website so your
blog gives you the opportunity not to just
tell the public your news but also to tell the
search engines. But how do we influence the
search engine to come to your blog?
are many ways and at our workshops we will
show you how, so sign up now.
Free blogging tools
are available and here are some we have used,
Cleaner, clearer and
easier. Although in professional scope, it is
still one of the most important social
networks with 467 million users. Without a
doubt the most important professional network
Wordpress - yerrfproject.wordpress.com -
The blog is always useful in the
everyday life of people and speaking business.
But as each social media suffers decline of
users, down 4.12%.
Blogging for success of your project
La Giraudiere's Blog is an important part
of our marketing
visit our blog at
Marketing La Giraudiere