Entrepreneurs Newsletter and Mailing Lists for Free
Marketing continues to be
one of the best tools for business. The
advantages associated with using email are so
many. From the free character, to the fact that
an email is required for any online subscription,
it is easy to understand the importance of the
email, in terms of personal use and in regard to
the commercial plan too.
It is proven that
Email Marketing today is one of the best tools
for establishing relationship, delivering
content and consequently selling your service or
So, to avoid wasting your time and
use the full potential of email marketing, it is
important to respect some good practices.
Never buy mailing lists
several reasons why the use of mailing lists
should be abolished by entrepreneurs who wish to
have email marketing as an ally of their
business: People need to authorize the
sending of the email in some way. All
unauthorized sending is spam.
In order to
achieve your goal, your email bank must be
formed by addresses of people who know and are
interested in your business. Having a "dirty"
basis results in very small chances of return.
Sending emails randomly can compromise your
company's notoriety too.
Use your own
instrument to send emails
strategy, the proper tools are affordable and
are essential for the success of any action, in
addition are essential to the format of your
content, they give a professional look and
transmit more credibility to the receivers.
There are many tools on the market. Some even
offer free packages with limits (number of
emails) that serves most of the small businesses
that are starting. MailChimp, for example,
provides a completely free plan when you can
have 2,000 registered emails and make up to
12,000 emails per month. Already the similar
plan of the Benchmark contemplates the same
2,000 registered contacts.
of frequence and relevance
There is no rule
for the amount of messages that can be sent, but
common sense suggests one every 15 days or, if
there is need and relevance, one per week.
One effective way to reduce the number of
messages that arrive to your audience's inboxes
is to do segmentation, increase accuracy, and
create relevant emails for the recipients. This
segmentation can be done, for example,
considering the interest, the size of the
company, the products acquired etc.
Avoid spam characteristics in your message
general, before being delivered to recipients
inboxes, the emails are verified by the
providers and pass through anti-spam filters. In
them, there are aspects that characterize the
message as spam, for example: texts written in
red colour; excessive use of terms such as
credit; promotion; etc.
Look out of
Because it is a powerful visual
resource, using images in a reasonably way. Give
preference to the use your own images or good
stock images (free or purchased). It is also
important to note that are some technical
aspects. In fact, sending them in jpg or png
formats, for example, can cause them to be
blocked by the email service, reducing the
efficiency of sending. Also, they should not be
tons of emails reach your customer’s inboxes.
Therefore, highlight yourself from the beginning
is critical to increasing your opening rate,
otherwise, the probability of your email being
opened is nearly zero.
Marketing and Newsletters